Digital Marketing / Google Ads
Be there when people are looking
Turn search intent into a considered campaign plan. We manage Google Ads with relevant keywords, clear messages, useful landing pages, and measurement tied to your business goals.
Google Ads
blueprint
The goal
Reach the right intent
- Search
- Consider
- Act
What we focus on
- Relevant search terms
- Landing-page experience
- Conversion quality
A framework for your campaign, shaped around your audience, offer, and goals.
Built around intent. Managed with evidence.
The search foundation, campaign formats, and measurement your plan needs.
Keyword & intent research
Map customer searches to your offer, geography, and landing pages; identify irrelevant queries to exclude.
Search campaign structure
Focused campaigns, ad groups, responsive search ads, and assets aligned with the buying journey.
Shopping & Performance Max
Product-feed and asset-led campaigns where the business, account, and tracking setup are suitable.
Display & YouTube planning
Visual and video campaigns when awareness or consideration goals and available creative justify them.
Conversion & page review
Define and test agreed conversion events, then review the route from ad click to customer action.
Spend & optimisation reviews
Review search terms, bidding, campaign budgets, and recorded outcomes to guide focused changes.
How we work
A clear plan.
A better next move.
From the first brief to the next review, you know what is being done and why.
- 01
Align the goal
Understand your audience and offer. Agree the objective, budget, and how we will measure progress.
- 02
Prepare the launch
Build the content, creative, audiences, and campaign structure. Review the plan together before it goes live.
- 03
Test and refine
Monitor delivery and test messages, creative, and audiences. Use what we learn to make the next decision.
- 04
Report and decide
Review spend, engagement, and relevant conversions. Make the next round of improvements together.
Built around your business
Clear work.
Clear expectations.
Start with the outcome you need. We turn it into a scope you can understand, with a budget and reporting plan agreed before launch.
Talk through your goals- A scope that fits
- Choose content and boosting, one advertising platform, or a coordinated campaign across channels.
- Budget agreed up front
- Management fees and platform ad spend are scoped separately. Changes to the campaign budget are agreed with you.
- Reporting with context
- Review the metrics relevant to your goal, together with what was tested, what we learned, and what comes next.
Google Ads management that starts with the search
Understand the offer, match the campaign to intent, and evaluate what happens after the click.
Separate a useful search from an expensive click
Search campaigns begin with the terms your prospective customers use and the intent behind them. We map keyword themes to a relevant offer and destination, then review search-term data and exclusions as campaigns run. Geography, language, and business context inform the plan.
- Keyword themes and negative keywords
- Campaign and ad group structure
- Search ad copy and supporting assets
- Landing page relevance and conversion events
Add formats when the business is ready for them
For eligible retailers, Shopping campaigns depend on accurate product data and a suitable Merchant Center setup. Performance Max uses an asset-led campaign across Google's inventory. Display and YouTube require creative and a goal that suit visual or video discovery. We recommend formats based on readiness and scope, rather than launching every campaign type by default.
Measure the action, then assess its value
We agree which actions matter, such as qualified enquiries, purchases, or bookings, and review the conversion setup before launch. Reports cover spend, search activity, and recorded conversions. Sales or lead-quality data can add business context where available; tracking consent, attribution, and delayed conversions can create differences between platforms and your own records.
Management fees, media spend, and any landing page or feed work are itemised separately in the proposal. Campaign changes follow the agreed budget and approval process.
Google Ads Management, answered
The questions to settle before your Google Ads campaign begins.